English

Our Mission

To pave the way for Canadian women to lead the digital and green economy.

Our Vision

We envision a future where women entrepreneurs are at the forefront of technological innovation, creating scalable businesses that drive economic growth and social progress.

Dynamic
Collaboration

Dynamic Collaboration

FoundHers Innovation Labs is an initiative inspired by the groundbreaking 2021 "FoundHers" research study, conducted by Pitch Better in collaboration with the Canadian Women's Foundation. This comprehensive study, encompassing 1,545 Black women founders across Canada and 126 focus group participants.

FOUNDHERS is a Canada-based venture studio reimagining who gets to build the future. We partner with the next generation of transformational entrepreneurs: diverse women visionaries building scalable ventures, good jobs, and new economic engines in Canada and across the Middle East and North Africa (MENA).

We are builders as much as we are backers. Our team provides hands-on support from idea to scale, embedding strategic capital, deep operational expertise, and trusted networks into every venture we help launch. As a cross-border catalyst, FOUNDHERS is also forging new pathways between Canada and MENA, unlocking untapped opportunities in both emerging and established markets.

Our ambition is bold: to become the most impactful and highest-returning venture studio for underestimated founders in the world.

FoundHers - Unique on

Supporting Black Women Led Tech

FoundHers  Women

Culturally specific programming

FoundHers Women Laughing

Low-cost program with

high-value resources

FoundHers - Speaker

Emphasis on scalable, venture-backable businesses

FoundHers - Unique on

Supporting Black Women Led Tech

FoundHers  Women

Culturally specific programming

FoundHers Women Laughing

Low-cost program with

high-value resources

FoundHers - Speaker

Emphasis on scalable, venture-backable businesses

FoundHers - Unique on

Supporting Black Women Led Tech

FoundHers  Women

Culturally specific programming

FoundHers Women Laughing

Low-cost program with

high-value resources

FoundHers - Speaker

Emphasis on scalable, venture-backable businesses

FoundHers - Unique on

Supporting Black Women Led Tech

FoundHers  Women

Culturally specific programming

FoundHers Women Laughing

Low-cost program with

high-value resources

FoundHers - Speaker

Emphasis on scalable, venture-backable businesses

Program Team

FoundHers X Amoye Henry

Cierra Madore

Senior Program Advisor

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Cierra Madore

Senior Program Advisor

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Cierra Madore

Senior Program Advisor

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Cierra Madore

Senior Program Advisor

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Peta-Ann Leon

Program Manager

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Peta-Ann Leon

Program Manager

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Peta-Ann Leon

Program Manager

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Peta-Ann Leon

Program Manager

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Layla Freig, CPA

Chief Financial Officer

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Layla Freig, CPA

Chief Financial Officer

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Layla Freig, CPA

Chief Financial Officer

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Layla Freig, CPA

Chief Financial Officer

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Maxan Ferguson-Dyer

Innovation Consultant

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Maxan Ferguson-Dyer

Innovation Consultant

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Maxan Ferguson-Dyer

Innovation Consultant

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Maxan Ferguson-Dyer

Innovation Consultant

FoundHers Labs | Pitch Better Inc.

FoundHers X Amoye Henry

Mariah Pelley-Smith

Brand Architect

Brand Architect | Tech Innovator

FoundHers X Amoye Henry

Mariah Pelley-Smith

Brand Architect

Brand Architect | Tech Innovator

FoundHers X Amoye Henry

Mariah Pelley-Smith

Brand Architect

Brand Architect | Tech Innovator

FoundHers X Amoye Henry

Mariah Pelley-Smith

Brand Architect

Brand Architect | Tech Innovator

Previous Partners

  • SBCCI Logo - FoundHers

Previous Partners

  • SBCCI Logo - FoundHers

Previous Partners

  • SBCCI Logo - FoundHers

Previous Partners

  • SBCCI Logo - FoundHers

The Canadian Women’s Foundation is part of the Women and Nonbinary Impact Network for Venture Capital (WIN-VC) collective that will make the venture capital environment more inclusive for women by transforming traditional investment processes, processes and knowledge into respectful and meaningful approaches that value equity and impact with a focus on diverse women and non-binary entrepreneurs and SMEs including Black communities, Indigenous peoples, racialized populations, persons with a disability, 2SLGBTQI+ and new Canadians. WIN-VC acknowledges the support of Innovation, Science and Economic Development (ISED) Canada

Le Fondation Canadienne de Femmes et WIN-VC est reconnaissant du soutien apporté par Innovation, Science et Développement économique (ISED) Canada. L'ISED a accordé un financement à WIN-VC qui rendra l'environnement du capital-risque plus inclusif pour les femmes en transformant les processus d'investissement traditionnels, les processus et les connaissances en approches respectueuses et significatives qui valorisent l'équité et l'impact en mettant l'accent sur les femmes diverses et les entrepreneurs non binaires et les PME, y compris les communautés noires, les peuples autochtones, les populations racialisées, les personnes handicapées, les 2SLGBTQ2+ et les néo-Canadiens.

Canadian Women's Foundation - CWF - FoundHers

FoundHers Innovation Labs Supported by Accenture 2024
Website created by MIBV™️

The Canadian Women’s Foundation is part of the Women and Nonbinary Impact Network for Venture Capital (WIN-VC) collective that will make the venture capital environment more inclusive for women by transforming traditional investment processes, processes and knowledge into respectful and meaningful approaches that value equity and impact with a focus on diverse women and non-binary entrepreneurs and SMEs including Black communities, Indigenous peoples, racialized populations, persons with a disability, 2SLGBTQI+ and new Canadians. WIN-VC acknowledges the support of Innovation, Science and Economic Development (ISED) Canada

Le Fondation Canadienne de Femmes et WIN-VC est reconnaissant du soutien apporté par Innovation, Science et Développement économique (ISED) Canada. L'ISED a accordé un financement à WIN-VC qui rendra l'environnement du capital-risque plus inclusif pour les femmes en transformant les processus d'investissement traditionnels, les processus et les connaissances en approches respectueuses et significatives qui valorisent l'équité et l'impact en mettant l'accent sur les femmes diverses et les entrepreneurs non binaires et les PME, y compris les communautés noires, les peuples autochtones, les populations racialisées, les personnes handicapées, les 2SLGBTQ2+ et les néo-Canadiens.

Canadian Women's Foundation - CWF - FoundHers

FoundHers Innovation Labs Supported by Accenture 2024
Website created by MIBV™️

The Canadian Women’s Foundation is part of the Women and Nonbinary Impact Network for Venture Capital (WIN-VC) collective that will make the venture capital environment more inclusive for women by transforming traditional investment processes, processes and knowledge into respectful and meaningful approaches that value equity and impact with a focus on diverse women and non-binary entrepreneurs and SMEs including Black communities, Indigenous peoples, racialized populations, persons with a disability, 2SLGBTQI+ and new Canadians. WIN-VC acknowledges the support of Innovation, Science and Economic Development (ISED) Canada

Le Fondation Canadienne de Femmes et WIN-VC est reconnaissant du soutien apporté par Innovation, Science et Développement économique (ISED) Canada. L'ISED a accordé un financement à WIN-VC qui rendra l'environnement du capital-risque plus inclusif pour les femmes en transformant les processus d'investissement traditionnels, les processus et les connaissances en approches respectueuses et significatives qui valorisent l'équité et l'impact en mettant l'accent sur les femmes diverses et les entrepreneurs non binaires et les PME, y compris les communautés noires, les peuples autochtones, les populations racialisées, les personnes handicapées, les 2SLGBTQ2+ et les néo-Canadiens.

Canadian Women's Foundation - CWF - FoundHers

FoundHers Innovation Labs Supported by Accenture 2024
Website created by MIBV™️

The Canadian Women’s Foundation is part of the Women and Nonbinary Impact Network for Venture Capital (WIN-VC) collective that will make the venture capital environment more inclusive for women by transforming traditional investment processes, processes and knowledge into respectful and meaningful approaches that value equity and impact with a focus on diverse women and non-binary entrepreneurs and SMEs including Black communities, Indigenous peoples, racialized populations, persons with a disability, 2SLGBTQI+ and new Canadians. WIN-VC acknowledges the support of Innovation, Science and Economic Development (ISED) Canada

Le Fondation Canadienne de Femmes et WIN-VC est reconnaissant du soutien apporté par Innovation, Science et Développement économique (ISED) Canada. L'ISED a accordé un financement à WIN-VC qui rendra l'environnement du capital-risque plus inclusif pour les femmes en transformant les processus d'investissement traditionnels, les processus et les connaissances en approches respectueuses et significatives qui valorisent l'équité et l'impact en mettant l'accent sur les femmes diverses et les entrepreneurs non binaires et les PME, y compris les communautés noires, les peuples autochtones, les populations racialisées, les personnes handicapées, les 2SLGBTQ2+ et les néo-Canadiens.

FoundHers X Canada
Canadian Women's Foundation - CWF - FoundHers
FoundHers X ISEDC

FoundHers Innovation Labs Supported by Accenture 2024
Website created by MIBV™️